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Nike's Pyramid Of Football Kit Sponsorship - Elite, Premium, Standard, Third Party & Not Affiliated - Footy Headlines
How do sponsors make money out of sponsoring? For example, how does Nike make money by sponsoring the Indian cricket team, or Emirates sponsoring Real Madrid? - Quora
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Big 5 club sponsorships hit €3.3bn with airlines, Adidas and Nike flying highest - Inside World Football
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